article writing tips

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Article Marketing & Copywriting Secret - How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It’s a darn shame.

When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab…ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

If you’ve been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human’s interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You’ll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what’s on "Google’s Mind" you can try one of their current beta tools called "Google Suggest":
http://www.google.c...hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it’s critical that you learn know how to do keyword research.

A "Good" vs. "Bad" TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

"Top 9 Ways You Can Acquire Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"…and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You’ll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don’t include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You’ll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

About The Author:

Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

Written by salele on May 15th, 2009 with no comments.
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Proofreading your articles

When you have finished writing your article make sure that you proof read it at least twice, then set it aside for a day or two, so that you can go over it again when you are in a different frame of mind. That way you can view it as though you were the reader and this can help you to get a better prospective.

If you would like a second opinion ask a family or friend to read through it and see if they suggest any changes. There are also services that will proof read your articles for you. Try doing a search for "article proofreading service" and you will find several.

Written by salele on February 21st, 2009 with no comments.
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Google
After clicking search button, check below for search results.

Submitting your article to article directories

So you have finished your article, now it’s time to make the most out of it. You don’t want to waste all of your hard work by just submitting it to one directory. You will want to submit it to as many directories as possible.

You can do this yourself or you can spend a few dollars on an article submission service or software that will submit your article to multiple directories at the same time.

For a very huge list of article submission sites, check out this list here.

By submitting to more than one directory you can get better results from your article, because it will be seen by many more readers.
 

Written by salele on February 17th, 2009 with no comments.
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Using your spell checking software

After you run your spell checking software, it is a good idea to go back and reread your article again. Unfortunately your spell checker is not perfect and can lead to unexpected errors. For example, the words "form" and "from" are both legitimate words.

But if you wrote an article that said, "Take fifty FORM your advertising budget and use it to place an ad" your spell check wouldn’t see anything wrong. It doesn’t know that you meant "take fifty FROM your advertising budget and use it to place an ad". Spell checkers are convenient, but they are not always perfect.

That is why it is important to read through your article at least onceafter you spell check it.
 

Written by salele on February 13th, 2009 with no comments.
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Website promotion using articles.

Writing articles to promote your product or service is a great way to increase your sales. When you are writing to promote something you must first ask yourself several questions, so you don’t write an article and then have to figure out how you can relate it to your business. Determine what you want to promote. How you want to promote
it and then you can begin to write your article.

The basics in writing the article are much the same, no matter how you plan to use it. It should be written to present the positive attributes of your product or service without being obvious or making it sound like a sales pitch. Remember readers are looking for information because they want to learn something.

If you provide them with good information they will be more likely to click on your link and see what else you have to offer.

 

Written by salele on February 10th, 2009 with no comments.
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How to use headlines in article writing.

This article writing tip talks about choosing the right title or headline for your article. Do not underestimate the power of a good title when it comes to getting your article read.

The right title can help your article be picked by interested reader and published by newsletter owners. Your title should be descriptive and catchy, It should make the reader want to know more about the content in it.

The idea is to capture the readers attention with a casual glance and let them know what it is about at the same time. This may sound a little tricky but with some practice and
testing you will easily get the hang of it.

Written by salele on January 21st, 2009 with no comments.
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How to use your opening paragraph

What should you include in your opening paragraph? Your opening paragraph should not only introduce the reader to the subject but also give them a reason to continue reading.

It should give them a brief overview of what they can expect to learn from the rest of the article. Let them know what problem are you going to help them with.

Assure them that you have a solution that will save them time, money or trouble. When you are writing your opening paragraph keep in mind that you have to give them a good reason to keep on reading or they may lose interest and look elsewhere.

Written by salele on January 17th, 2009 with no comments.
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Establishing credibility in article writing

It is important to establish credibility with the reader. After all why should they listen to you, have you had this problem and if so how did it affect you and your business?

When you solved the problem, what benefits did it bring you and how did it make things better? If you can establish credibility with your reader they will be willing to listen to you and follow your advise.

If you lack credibility in their eyes, they may be unwilling to follow your advise and will most likely be uninterested in what you have to offer.

Written by salele on January 13th, 2009 with no comments.
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Article writing tip - tell a story

Telling a story or sharing your personal experience can be a great way to encourage your reader to keep reading instead of losing interest.

Let the reader know what you have gone through. Give them a reason to empathize with you so that they can see themselves in the same situation.

Once you get your reader thinking “he’s one of us”, you will be perceived as an understanding individual offering a solution and not just an anonymous writer. Then share with them the solution the problem.
Let them know how it worked for you and how it can help them too. Once you have finished your story your article will be complete.

Written by salele on January 10th, 2009 with no comments.
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How to use solutions in article writing

This article writing tips is about using solutions for your article writing. Solutions are almost always a great basis for your articles.

Once you have discovered a problem that relates to the topic that you are planning to write about you can then offer the solution within the content of your article.

If you can give your reader the solution to his or her problem and then explain in detail why your product or service is related to that solution you will grab their attention immediately.

Don’t be shy. Let them know exactly how you can help them. Explain to them that you can show them how to fix the problem or avoid having it again in the future.

Once you have done a good job of convincing them that you can help them, you will be sure to have a great article.

Written by salele on January 7th, 2009 with no comments.
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