Starting an auto repair workshop business continues
In order to start your auto repair shop business, there are several things you need to do before actually setting up your auto repair shop. Some of these are;
1. you need to do marketing analysis of the auto repair business in your area. This will involve taking account of
a) the number of auto repair workshop in your area
b) what kind of cars do they repair
c) the reputation of the various workshops
d) if possible the number of workers they have
e) the level of skill of the workers. With this knowledge You could do some poaching of workers from these workshops when you want.
2. you need to look at what form of advertising will be best for you and your budget. There are various forms of advertising you can do. These range from print, outdoor, word of mouth, internet, to television etc. Advertising will impact on your budget. So you may start with cheap advertising.
3. you need to estimate the number and kind of employees you will be working with. Since you are just starting out, you need to employ as few workers as possible. This will keep a cap on salaries and wages.
4. you need to know in advance whether your employees will need training. Here you could employ already skilled mechanics, if you are on a fast track and you want to build reputation fast. Or you could start slowly by employing unskilled workers. Which means you will have to devote some of your time to do, on the job training.
5. you need to decide on accounting and book keeping. Keeping account of what comes in and goes out is very important to any business concern. Even if you are just starting out. It helps to keep your business well organized.
6. you need to determine which will be your target market. Which market will you be targeting ? There are many ways to go.This may depend on your already acquired skill and knowledge of the auto repair business. There are many brands of automobile in the world. Even in your locality you find many brand of automobile. You could specialize in one or two brands to build your auto repair workshop on. You could specialize on just japanese or American cars. You could specialize on trucks,cars,vans etc. Like I said it may depend on your skill set.
7. and most of all you need to analyze your competition. Some of the things you need to know about your competition are;
a) Which are the top auto repair workshops in your area and what do they do. That is, why are they tops.
b) Which are the less known auto repair shops in your area and what do they do.
c) What are their strong and weak points.
d) What brands of automobile do they repair.
e) what is their mode off operation.
CONTINUES….
Written by saleh on November 30th, 2008 with no comments.
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