{"id":2434,"date":"2023-05-31T21:50:42","date_gmt":"2023-05-31T21:50:42","guid":{"rendered":"https:\/\/ebizglobalgroup.com\/?p=2434"},"modified":"2023-05-31T22:37:47","modified_gmt":"2023-05-31T22:37:47","slug":"who-is-really-driving-digital-transformation-2","status":"publish","type":"post","link":"https:\/\/ebizglobalgroup.com\/who-is-really-driving-digital-transformation-2\/","title":{"rendered":"Who is Really Driving Digital Transformation?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2434\" class=\"elementor elementor-2434\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f52895f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f52895f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-751df80\" data-id=\"751df80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-907fc41 elementor-widget elementor-widget-heading\" data-id=\"907fc41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is it the innovative retailers, brands, start-ups or investors? Or is there a bigger force to reckon? Is it happening naturally? What are your thoughts?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8209e09 elementor-widget elementor-widget-text-editor\" data-id=\"8209e09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The holiday season is long over. It should not come to us as a surprise that online sales for the season demonstrated double digit increases over last year.\u00a0This is exciting, encouraging and somewhat predictive at the same time since these growth rates are historical trends that we have seen in recent years. E-Commerce is still in its infancy and far from being a significant portion of overall retail sales.\u00a0<\/p><p>What is worth noting about the recent holiday season is not what retailers did to comp ads, sales, marketing or to better compete with other retailers. It was less about retailers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654a861 elementor-widget elementor-widget-heading\" data-id=\"654a861\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In many ways, the holiday season was more about the SHOPPER. It was about connecting and responding to WHAT shoppers needed, WHEN and HOW they shopped, WHERE they completed their purchase\u2026 and most importantly, WHY they shopped differently.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Is it the innovative retailers, brands, start-ups or investors? Or is there a bigger force to reckon? Is it happening naturally? What are your thoughts? The holiday season is long over. It should not come to us as a surprise that online sales for the season demonstrated double digit increases over last year.\u00a0This is exciting,&hellip;&nbsp;<a href=\"https:\/\/ebizglobalgroup.com\/who-is-really-driving-digital-transformation-2\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Who is Really Driving Digital Transformation?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who is Really Driving Digital Transformation? - eBiz Global Group<\/title>\n<meta name=\"description\" content=\"Whether it is business strategy, brand building, marketing planning, campaign management, media mix, digital marketing, DTC, e-commerce or any other area of priority for your business\u2026 we leverage existing capabilities (we call it Human Intelligence or HI) and emerging technologies (including Artificial Intelligence or AI) to develop strategies and solutions that are customized for your business. How can we help your business? Contact us today for a call.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebizglobalgroup.com\/who-is-really-driving-digital-transformation-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who is Really Driving Digital Transformation? - eBiz Global Group\" \/>\n<meta property=\"og:description\" content=\"Whether it is business strategy, brand building, marketing planning, campaign management, media mix, digital marketing, DTC, e-commerce or any other area of priority for your business\u2026 we leverage existing capabilities (we call it Human Intelligence or HI) and emerging technologies (including Artificial Intelligence or AI) to develop strategies and solutions that are customized for your business. How can we help your business? 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