{"id":2480,"date":"2023-05-31T22:20:02","date_gmt":"2023-05-31T22:20:02","guid":{"rendered":"https:\/\/ebizglobalgroup.com\/?p=2480"},"modified":"2023-05-31T22:37:44","modified_gmt":"2023-05-31T22:37:44","slug":"the-tradigital-effect-3","status":"publish","type":"post","link":"https:\/\/ebizglobalgroup.com\/the-tradigital-effect-3\/","title":{"rendered":"The Tradigital Effect"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2480\" class=\"elementor elementor-2480\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c14345b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c14345b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1db20df\" data-id=\"1db20df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c0eb59 elementor-widget elementor-widget-heading\" data-id=\"4c0eb59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoppers are switching between multiple traditional and digital channels at various touch-points of their shopping journey.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1461238 elementor-widget elementor-widget-spacer\" data-id=\"1461238\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68cac90 elementor-widget elementor-widget-text-editor\" data-id=\"68cac90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shoppers are using more digital vehicles at the expense of traditional ones&#8230; at an accelerated rate. To align with this, organizations and brands across industries are shifting an increasing amount of their marketing budget into digital channels. However, this shift in investments should be based on strategies that can \u2013 (i) integrate activities between traditional brick-and- mortar stores and their digital extensions (ii) elevate engagement with shoppers, and (iii) optimize the marketing mix, budgets and ROI. Regardless of how shoppers interact with retailer&#8217;s traditional or digital touchpoints, they should have an integrated, consistent and seamless experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shoppers are switching between multiple traditional and digital channels at various touch-points of their shopping journey. Shoppers are using more digital vehicles at the expense of traditional ones&#8230; at an accelerated rate. To align with this, organizations and brands across industries are shifting an increasing amount of their marketing budget into digital channels. However, this&hellip;&nbsp;<a href=\"https:\/\/ebizglobalgroup.com\/the-tradigital-effect-3\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">The Tradigital Effect<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Tradigital Effect - eBiz Global Group<\/title>\n<meta name=\"description\" content=\"Whether it is business strategy, brand building, marketing planning, campaign management, media mix, digital marketing, DTC, e-commerce or any other area of priority for your business\u2026 we leverage existing capabilities (we call it Human Intelligence or HI) and emerging technologies (including Artificial Intelligence or AI) to develop strategies and solutions that are customized for your business. How can we help your business? Contact us today for a call.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebizglobalgroup.com\/the-tradigital-effect-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Tradigital Effect - eBiz Global Group\" \/>\n<meta property=\"og:description\" content=\"Whether it is business strategy, brand building, marketing planning, campaign management, media mix, digital marketing, DTC, e-commerce or any other area of priority for your business\u2026 we leverage existing capabilities (we call it Human Intelligence or HI) and emerging technologies (including Artificial Intelligence or AI) to develop strategies and solutions that are customized for your business. How can we help your business? 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