{"id":2494,"date":"2023-05-31T22:27:20","date_gmt":"2023-05-31T22:27:20","guid":{"rendered":"https:\/\/ebizglobalgroup.com\/?p=2494"},"modified":"2023-05-31T22:37:43","modified_gmt":"2023-05-31T22:37:43","slug":"brand-reputation-2","status":"publish","type":"post","link":"https:\/\/ebizglobalgroup.com\/brand-reputation-2\/","title":{"rendered":"Brand Reputation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2494\" class=\"elementor elementor-2494\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20fafec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20fafec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1452ee\" data-id=\"d1452ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48e5670 elementor-widget elementor-widget-text-editor\" data-id=\"48e5670\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For many shoppers, holidays are about creating memorable experiences. Their search for trusted and popular brands increases during the holiday shopping period. In recent years, brands have increased their investments in E-Commerce to generate awareness as well as gain online share of the fragmented landscape. Shoppers have an endless online aisle available to them with unlimited brands and products. Therefore, it is critical for brands to stand out in this crowded and competitive marketplace. However, the key question is whether or not shoppers have a preference for specific brands online or are they open to other brands that may offer similar attributes or are rated higher.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99772c1 elementor-widget elementor-widget-heading\" data-id=\"99772c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoppers perceive the value of brands based on their own experiences as well as of others.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2363505 elementor-widget elementor-widget-spacer\" data-id=\"2363505\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f701fb elementor-widget elementor-widget-text-editor\" data-id=\"3f701fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Building brands is no longer just a marketing activity. It is a two way relationship between the product or service and the end consumer\u2026 in a transparent digital world. This allows an open engagement between the shopper and the brand that includes ratings, reviews, sharing, blogging, liking, tweeting and more. The critical point for organizations is to build a brand that has a clear purpose, unique differentiation and sustainable value proposition for its consumers. This is most important for brands that are undergoing digital and e-commerce transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For many shoppers, holidays are about creating memorable experiences. Their search for trusted and popular brands increases during the holiday shopping period. In recent years, brands have increased their investments in E-Commerce to generate awareness as well as gain online share of the fragmented landscape. Shoppers have an endless online aisle available to them with&hellip;&nbsp;<a href=\"https:\/\/ebizglobalgroup.com\/brand-reputation-2\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Brand Reputation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Reputation - eBiz Global Group<\/title>\n<meta name=\"description\" content=\"Whether it is business strategy, brand building, marketing planning, campaign management, media mix, digital marketing, DTC, e-commerce or any other area of priority for your business\u2026 we leverage existing capabilities (we call it Human Intelligence or HI) and emerging technologies (including Artificial Intelligence or AI) to develop strategies and solutions that are customized for your business. How can we help your business? Contact us today for a call.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebizglobalgroup.com\/brand-reputation-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Reputation - eBiz Global Group\" \/>\n<meta property=\"og:description\" content=\"Whether it is business strategy, brand building, marketing planning, campaign management, media mix, digital marketing, DTC, e-commerce or any other area of priority for your business\u2026 we leverage existing capabilities (we call it Human Intelligence or HI) and emerging technologies (including Artificial Intelligence or AI) to develop strategies and solutions that are customized for your business. How can we help your business? 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